Whether you are planning to start an online store or already have one, shipping is one of the most important and deciding factor of your online business fate is shipping. It is important that setup your eCommerce shipping strategy and decide your store’s shipping policies, rates, area, carrier beforehand so as to avoid any hassle afterwards.
One of the biggest mistakes that many entrepreneurs make is neglecting their shipping strategy. Once they know their carrier, they ignore the other related factors like rates, area of shipping, etc. No matter, whether your online store has the best design, offer varied range of products at the best prices, but if you are unable to offer effective shipping, you might end up losing many potential customers. To make sure that you don’t end up being abandoned by customers, you need to have a proper shipping strategy.
Why Your Online Store Needs Ecommerce Shipping Strategy?
If we want to put this in a sentence, then we would say to reduce cart abandonment and increase store’s sales. Do you know that High shipping cost is the number one factor that leads to a huge number of cart abandonment? To decrease this number, you need to strategically plan the shipping policies and rates.
Many times you would have noticed that a visitor lands into your website, choose a product and add it to its shopping cart. However, he leaves the cart in the checkout. Why? Because he is hit by the high shipping charges that has compensated with the discount that you were offering. While defining your shopping strategy, you need it to your customer without your business getting broke. Let’s check out some of the basic shipping strategy that you need to include for your eCommerce store.
Effective Shipping Strategy For Your Online Store
Set Your Shipping Rates By Weight And Not Item Cost
Wondering why? Because your courier company charges you for item’s weight and not cost. Obviously, you are going to charge our customers shipping as per the courier company. To determine your shipping rates, first check the applied weight of your product. DeliveryWalay lets you know about the applied weight of your order. You can also calculate the applied weight of your product by referring to this blog.
Get Combination Of Shipping Rates
If you are unable to offer free or flat shipping for your products, you can easily choose a combination of shipping rates for different products or according to the total amount at checkout. For example, you can offer free shipping on products with high profit margin. Or you can set tabs for shipping charges like if the total amount is upto Rs. 1500, charge Rs. 100 as shipping cost. Above that, you can offer free shipping. Analyze your products and profit margins and set tabs accordingly.
Make Transparent Shipping Policies
Make your shipping policies clearly on your website. This will not only clear doubts on your customers mind, but also enhances your brand reputation by opting for transparent communication. Offer the shipping rate tabs, carrier services, shipping areas and much more.
Running an eCommerce business is undoubtedly not an easy task! You need to be extra vigilant and always stay up to date with the latest trends and technologies to keep growing. Furthermore, you have to keep a thorough track of the costs and expenditure that goes on in the business. At the back of your mind, you are always concerned about how you can improve your business and also reduce costs at the same time. To make the process easier for you, here are a few tricks to your you started with eliminating additional expenses.
Start With Popular Payment Options
Customers prefer an excellent variety of payment options when shopping online. But for starters, observe which payment option is performing the best with your buyers and provide that more than others. Payment modes can be a game-changer. If you can, conduct a short survey with your buyers to find out which payment option do they prefer most. As your orders increase, the payment fee you pay to your payment gateway provider also increases. Therefore, having a higher number of payment options would mean increased costs owing to the payment fees.
Opt For Courier Aggregators
Shipping eats up a large chunk of your eCommerce budget. To make sure you ship on a budget, sign up with courier aggregators like DeliveryWalay. With advanced features like Bulk shipping, courier recommendation, etc., DeliveryWalay leads the Indian logistics market with over 25000 sellers on board. The best part is, you get to ship at rates starting at Rs. 27/500g. Moreover, you can also choose from 15+ courier partners. You save a good amount on shipping & freight costs, COD charges, etc.
DeliveryWalay.com – Pakistan’s number 1 shipping solution
Optimize Organic Marketing
We understand the advent of paid marketing and the boost it brings to your business. But, organic marketing can contribute equally well if you do it properly. Focus on channels like SEO to improve your ranking on search engines and bring more traffic to your website. On the website, make sure your images and content are optimized to retain a new customer and appropriately engage with them. Paying attention to social media channels like Facebook and Instagram as can also offer an enormous scope toward remarketing your products to your target audience. Conduct a comprehensive analysis and find out which channel is used most by your target audience and strategize accordingly.
If you overpack your products, you automatically add to operations costs. Packaging optimization can play a major role in deciding upon a design and size that is ideal for your products. Conceptualizing these minute details will help eliminate an ample amount of costs from your expenditures and prove to be useful in reducing costs.
Formulate A Clear And Transparent Return Policy
Returns can be a menace for any eCommerce business. They lead to an increase in expenses, and you need to invest more time and resources to handle them. It is ideal if you work to reduce them. One way you can do so is by formulating a transparent return policy and highlighting it on your website. This will make the process and conditions clear to your buyers, and you can avoid any unnecessary return orders.
Work On Customer Service
Tackling unhappy customers or buyers who come with specific queries is an excruciating task. If not appropriately addressed, you can lose out on customers, and that can be a significant loss for your business. Getting a new customer on board is a much more expensive task as compared to retaining an existing customer. Sturdy customer support that can handle concerns and eradicate them effectively is a bonus for your business. This will not only help you keep customers but also help reduce return orders, which can help you save on several additional costs.
Streamline Inventory Management
Inventory management is key to successful order fulfillment. If you do not manage your inventory correctly and maintain stock with sales, you can end up losing orders or have plenty of extras that you eventually cannot sell. Therefore, get in place an inventory management software where you can streamline your order fulfillment process from procuring products to shipping them. Through this, you save on unused inventory, can forecast sales, and order additional products depending on the sales and ongoing trends.
Operational costs can never be eliminated from your business and at no point should you worry about doing that. Spot tiny loopholes and figure how you can cut additional costs to make sure your business stays afloat with a blend of effective strategy and efficient cost management.
Courier Services: An ultimate guide
About courier services
Courier companies are known to deliver mails and packages with security, speed, tracking service and specialization.
A courier service replaced the traditional mail service with slow delivery times and other complications for delivery of large or delicate products. Courier services became immensely popular with the advent of internet shopping. Getting multiple products delivered with the option of next day delivery is something only possible with courier services.
Different types of courier services
Customers can choose different types of courier services according to their needs and budget;
- Standard courier service usually takes few days to deliver the parcel to the destination after collecting it from the sender.
- In overnight courier service, the parcel is guaranteed to be delivered by the next day. It costs slightly more than the standard courier service.
- Same-day express courier services are used for the urgent deliveries and cost more than the other delivery options.
- International courier services deliver goods internationally. The prices depend on the size of package, distance travelled and delivery time required.
Pallet courier services offer the delivery of goods on pallets in reasonable rates. Strict delivery schedules are usually offered by these services.
Usefulness of the courier services
With the courier services, the customers do not have to worry about delivery times and safety of their package.
Save both time and money
It saves time and money by collecting the package from the door and delivering it to the exact location. The tracking number is also issued to track the status of ones shipment during delivery.
Courier services are far more reliable than the traditional delivery systems. The parcels are delivered from door to door without any damage or loss.
The users are charged based on the size and weight of the package to prevent them from being overcharged. So the prices are accurate and allow them to calculate the delivery charges easily for listing the items online too.
In this era, the users want the delivery to be instant. With the option of next day delivery, we can guarantee the shipment to reach the destination with in short period of time in Australia.
Sending the parcels abroad gets easier with courier services. In addition to being reliable and cost effective at the same time; they are well aware of the customs and procedures of shipping to each country.
How does it work
There are few steps involved in the delivery of parcel through courier services.
Measure your parcel and enter the details into the quote form
Just enter some details like destination, size and weight of the package and we will take care of the rest.
Choose the service that’s right for you
Have a look at all the delivery options available and choose the one that best suits your needs. Whether it’s extra security, quick delivery or guaranteed signature, you can find the one that fits.
Book, pay and print your label
Once the parcel is packed and ready to be picked, simply book your delivery. Submit the quote online and you will be contacted soon.
Drop off your parcel, or wait in for collection
After you have booked your courier, you can just wait or drop it off at your nearest drop off location and it will be picked up by the courier service during business hours.
Track that parcel
Each parcel can be tracked at every stage of delivery. Just by using the reference number provided to you by Austrans Logistics, you can find out the exact status of your parcel any time.
And that’s all – The parcel will be delivered safe and sound to the destination and you will be notified about the delivery as well.
How to choose courier delivery services
There are many criteria for choosing the right courier services. We will discuss the most important ones.
Courier services these days are serving multiple businesses with complex needs. Make sure that your courier service is well aware of their capacity to handle orders on monthly basis.
Insurance and Security
In order to be protected from damage or loss of goods. It is essential that you make sure that your courier has an insurance coverage and dedicated customer base.
Courier services offer premium packages to their customers but they don’t always have to be expensive. Be well aware of the services provided and price paid to each courier company to make a well informed decision.
Local vs. National or Global
If the parcel needs to be delivered to the shorter distance then its wiser to choose the local courier services. Local courier services are more flexible and efficient for shorter distances.
Make sure that the courier company is equipped with proper tools to deliver the products efficiently. For instance, if you are transporting the manufactured goods that require temperature controlled delivery; its best to look out for the courier that specializes in refrigerated transportation.
In the field of delivery and logistics, it is imperative to team up with innovative technology. Technology used by a courier company is indicative of their quality and success rate as a company.
How the user can track the status of their courier
Tracking the status of your shipment is very easy. Just scroll down to the bottom of the page to find the option of tracking. Enter your consignment number on tracking page and there you go!
What are the Do’s and Dont’s of sending parcel
Don’t: place an order last minute
Do: take into consideration any unforeseen circumstances and public holidays
Don’t: ignore the allowed dimensions
Do: your homework – identify the size and weight of your package
Don’t: place any prohibited items inside your parcel
Do: verify what you can actually ship
Don’t: reuse the same cardboard box multiple times
Do: pack your items carefully
Don’t: leave your items unfastened inside the box
Do: separate your items and cover them individually
Don’t: forget to mention the exact address or any relevant details when using delivery services
Do: double check the details of your order
Don’t: expect your parcel to be delivered overnight
Do: check the estimated delivery time and track your package